AND THEY BEGIN! 

2012 LONDON. Opening ceremony now. Later in the USA time zones

You read that right. While the Olympics opening ceremonies are occurring as I type (4pm on the East Coast of North America) the United States won’t be privy to the might and majesty of the occasion until PRIME TIME. NBC did issue some type of bogus press release high in PR as to why Americans will wait longer than other Earthlings to view the ceremony. 

The real reason, of course, comes down to the traditional thing TV network execs care about: Ratings. Business INSIDER reports on that part of the story.

Maybe you can follow on Twitter. Find your favorite British Tweeter now. It just will lack the majesty of something broadcast on the TEE VEE..

24/7 news cycle? Internet age? 





TIME DELAYS baby. The old meets the new!